• Clarity and Control

    The Emergent Marketing Frame, with it's different purpose and measures, gives greater clarity and a stronger sense of control.

  • A Meta-Demonstration in Emergent Marketing

    How do we make the perceptual shift necessary to enable breakthrough emergent marketing results? NLP and Systems Thinking have some relevant tools to enable more a focus on high level service in content marketing.

  • Double Loop Learning

    See outside and around mental habits.

  • Serve Attention Customers

    The e-Merg system purpose is to serve our attention meta-customers. An attention customer pays attention instead of money. A meta-customer means our customer's customer. Would you like to join us in this mission? Click here to request an invitation.

Emergent vs. Projected Marketing

The marketing results are emergent when content marketing is treated as a high level service to valued attention customers and measured from their point of view. Focusing on a model of marketing results (like the funnel) is projected marketing. Which is better?

6 Core Lessons in Emergent Marketing

How to move from projected marketing to emergent

2 Kinds of Customers

2 Kinds of Customers

You don't have prospects anymore. You have two kinds of customers: customers who pay with money and customers who pay with attention. Both have to be served at a high level.

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Marketing as a Service

Marketing as a Service

People aren’t so willing to exchange precious attention currency for persuasion. They will, however, trade a fair amount of it for empowerment. Let's give them what they want.

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Outside-In Design

Outside-In Design

Design the content program from the attention customers' point of view. Measures of success should also be from their point of view. Hint: It isn't what we are used to.

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Serve Attention Customers

Serve Attention Customers

Attention customers now need to be served at a high level as they need a fair exchange of value for that precious commodity of attention in order for them to willingly give it.

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Aligning Demand

Aligning Demand

The attention-customer driven content program should be aligned with the demand you also meet with paid goods and services so the relationships you develop have a migration path to monetary customers.

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Double Loop Learning

Double Loop Learning

A new way of marketing requires a new way of thinking. NLP, along with the "double and triple loop learning" disciplines from systems thinking, provide a foundation for leaders migrating marketing to the new paradigm.

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